Yellow Ad Network is one of the biggest buyers of interactive inventory on the internet, or any interactive advertising format. Our traffic can be looked at as coming from two distinct primary pools, a private marketplace and an on-demand platform. Yellow Ad Network MarketPlace provides access to one-to-one relationships with more then 4,000 quality publishers while Yellow Ad Network inExchange provides unlimited inventory access to every major industry suplier of scalable inventory.
Because our philosophy is to serve an ad with revenue potential to each and every visitor every time (no PSA’s no Defaults), it’s impossible for us to predict what sort of CPM rate or what type of revenue an individual publisher can earn. There are simply too many variables and for that reason, we cannot estimate or quote CPM rates and revenue figures. What we can tell you is this: unique visitors are highly valued by advertisers, whereas once that visitor has been served, their value goes down. It certainly doesn’t mean we can’t serve an ad to that visitor, it simply means that the visitor has less value to the advertiser and the rates will be lower.
Let your ad spend do more for you. Get more for your campaigns by getting through to the right audience at the right time and with the most effective creatives. Attract your online consumers economically through the variety of channels our network has to offer. Effectively target your products to those that are interested and keep track of how well your campaigns are performing.
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