Setupad is a monetization platform. We’ve got a suite of programmatic monetization solutions that we’ve developed in-house to help publishers increase ad revenue.
The main difference between our service and Google AdSense is that we use header bidding technology to connect publishers with more than 20 buyers, including Google. Adding multiple premium buyers creates more competition for the same ad impression, meaning that it pushes Google and other buyers to increase their prices. In the end, the publisher receives more ad revenue.
Setupad’s solutions run a header bidding auction, so we can’t reliably predict the average eCPM. Buyers set the price for specific impressions, and with our solution, the highest bidder wins and generates the highest CPM. Keep in mind, the price can differ depending on many variables, such as traffic, user quality, geolocations, ad placement, and your website’s niche. We suggest you run a test to see the results for yourself – it won’t cost you anything!
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