PowerLinks

PowerLinks is the only open technology platform powering the creation, transaction and management of every type of native advertising. Our Buy-Sell Platform enables all major Ad Exchanges, Networks, Publishers, Advertisers, SSPs and DSPs to trade native ads programmatically. PowerLinks enables the use of 1st and 3rd party data alongside a comprehensive suite of technology to deliver personalized and targeted native advertising to digital audiences. Our unique technology combines real-time editorial indexing with rich audience data to enable publishers to deliver native advertisements to targeted audiences, while retaining full editorial control. The PowerLinks Personal Relevance Platform also enables advertisers, agencies and demand partners to deliver personalized experiences through a range of high-impact and native ad formats across all devices.

For Sellers:

• Scalable and time-efficient management of Native and In-Content Advertising, from direct sales through to programmatic marketplaces;
• Premium responsive Native Ad solutions for mobile, tablet and desktop environments;
• Leverage international E-commerce, Exchange and demand partnerships;
• Deliver game changing performance for Branding, Content Discovery, E-commerce and Direct Response;
• Replicate your display advertising infrastructure for Native; increase Premium Inventory by 70%;
• Native Sell Side Platform functionality for managing floor prices, advertiser quality and relevance;
• Cost efficient SaaS platform enables yield optimization of direct sales, networks and programmatic demand.

For Advertisers:

• Access high-performance In-Content and Native Advertising inventory across premium global sources;
• Build Native Trading Desks, Private Marketplaces and custom applications;
• Leverage 1st and 3rd party data to engage audiences at the moment of personal relevance;
• Execute and optimize Native and Content advertising campaigns with an unparalleled suite of targeting and management technologies.