plista is a pioneer when it comes to innovative solutions for targeted digital advertising and content distribution in native environments. With our data-driven content and advertising platform we successfully bring advertisers and publishers together. Our specially developed technology enables us to control both content and advertising in line with the interests of the individual user. Thus advertisers can target precisely their audiences and create campaigns with high advertising impact.
To every visitor to your website, plista recommends content that matches his or her interests, based on individual reading and clicking behavior. Content includes articles, images, and videos from your own site, your network, or an external site. The foundation of plista is the company’s own technology to distribute advertising and content, based on its own recommendation engine, a DSP and the latest technology for RTB optimization. Campaigns with different billing models – from CPC to CPM to CPO – are booked with us. From this, we calculate the effective CPM for you.
With thousands of premium publishers plista operates one of the leading content and advertising platforms in Germany. The plista portfolio includes a great variety of innovative advertising formats which cover the various needs of advertisers – ranging from performance to content to brand marketing. You can, of course, test plista as an alternative or addition to comparable providers, such as Google AdWords. Should you be dissatisfied with your test campaign, please feel free to contact plista Support. We will help you optimize your campaign.
Leave a Reply