Total Media brings over 10 years of experience in digital advertising technology and specifically, in ad serving platforms, to deliver first-rate integration solutions. Total Media helps publishers maximize their existing inventory revenue and introduces new opportunities to increase revenues streams to publishers through Real-Time-Bidding (RTB) and programmatic buyer platforms.
The team begins by evaluating your best performing revenue sources and your optimal eCPM’s on a daily basis. In the process, we harness complex algorithms and analytical formulas on your revenue sources, pricing, channels and fill rates. We make the necessary adjustments to deliver the highest revenue for each impression.
Special care is taken to meet publisher’s premium sales strategies while integrating workflows, based on premium technologies. Our team considers factors such as relevancy, targeting match, keywords, filter criteria, historical earnings, current bid amounts and more.
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