Tapjoy is one of the most established offerwall platforms in mobile advertising, now operating within Unity's ecosystem. The core model is rewarded — users complete opt-in actions like app installs, video views, and in-app engagements in exchange for virtual currency, while publishers earn on every completed conversion. No impression guesswork involved.
Commission runs on CPE, CPA, and CPI depending on campaign type. The platform reaches 900 million+ monthly active users across iOS and Android globally. Publisher tools include GEO Multiplier for per-country currency rates, Message to Earn pop-ups, and Tiered Exchange Rates designed to minimize IAP cannibalization. Revenue share sits at 70%.
The entry bar is high — Tapjoy targets large-scale developers with significant DAU counts, and SDK integration adds meaningful overhead for smaller teams.
For established mobile publishers with the traffic to qualify, the demand depth and rewarded engagement model here are difficult to match.
- Company
- Tapjoy (by Unity)
- Country
- United States
- Minimum Payment
- $5
- Payment Frequency









