Beanstock Media is the world’s first Publisher Trading Desk. With our Helix™ platform, we offer a cloud based yield management system that aggregates demand from every available source simultaneously to ensure maximum yield for our publishers. Beanstock Media was created by industry veterans who get it. In recent years there has been an explosion of technological advances in display advertising, but almost none of it has been focused on the publishing side. From the start, Beanstock Media’s goal has been to develop tools and services to make publishers more money and provide human value without human overhead. With our approach, our clients are laughing all the way to the bank. The Publisher Trading Desk (PTD) approach brings the demand side level of optimization to the supply side. Helix™ exposes each impression to as many demand sources as possible through a parallel auction and looks for the highest bidder in real time, not pre-determined averages. Unlike other players in the space, we aren’t tied to just exchanges. We work with all demand sources, managed and programmatic alike to guarantee our publishers the maximum yield on every single impression. Beanstock Media represents over 400 quality publishers including several comScore top 50 sites exclusively, representing unique, hard-to-reach audiences in the USA and around the globe.
Work with us to put your inventory in the cloud and you’ll get sky high results. People see all kinds of things in the clouds… shapes, faces, fuzzy bunnies. We see dollar signs for you through decreased costs and higher CPMs. You may have noticed that managing your yield management through an ad server isn’t the most efficient way of doing things. If you’re tired of “optimizing” based on out-dated averages, discrepancies between every server hop, being charged ad serving fees for passbacks and are all too familiar with the “fall-to-fill” concept, then we should talk. We have a better way of doing things without disrupting the technology you currently have in place.
As an advertiser you want control over where your ads appear, how much you pay, access to all possible inventory and guaranteed placements. Right? You’ve come to the right place. With our real-time, parallel auctions you know where every ad will appear and placement is guaranteed when you have the winning bid. It’s that easy. And, since your participation level isn’t pre-determined based on previous averages, you have more chances to find your elusive audience at the right time for the right price.
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