AdEx Network is a new-generation solution aiming to address and correct some of the most prominent inefficiencies of the online advertising industry: user privacy misuse, ad fraud, lack of transparency in reporting, etc.
The underlying technology is called the AdEx protocol, which facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain-based payment channels.
Currently we operate on a CPM model but we expect to add more bidding models like CPC in the future as well.
We accept all types of publishers except the following:
- Sites that are not served through HTTPS;
- Sites that encourage and/or rewards random ad clicks/ ad views;
- Site that employs ad fraud mechanisms (auto-refreshing, ad slot highjacking, etc.);
- Site created for the sole purpose of displaying ads and offers no value content to the target audience;
- Sites that violate the AdEx Terms and Conditions.
Please note that the CPM for incentivised traffic will be lower so you can take advantage of it if you’d like to reach a wider audience with a smaller budget.
Withdrawals are only carried out in DAI.
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