Avazu Inc was founded in 2009 by Mr. Yi Shi, in Germany. In the same year, the company set up its headquarter in Shanghai, China. It soon became the pioneer and innovator in the digital marketing industry, and firstly proposed the idea of online media buying platform (DSP) based on Ad Exchange mode in Asia, which significantly promoted the global digital advertising innovation and led the new model of media buying.
Avazu Private Exchange (APX), is an exchange platform for independent publishers to convert website traffic into revenue. Advertisers post premium offers on the platform, while publishers with rich media resources and channels take them. Supported by the technical and managerial knowledge from Avazu Inc, advertisers and publishers are mutually benefited. Distributed cloud architecture ensures the speed of jump page not affected by a large amount of clicks. APX is built with thoughtful and useful tools, such as offer recommendation, visualized jump page templates and editors. Open API allows users to develop independently and exchange data with APX. Performance data of ads delivered to mobile end can be demonstrated from multiple dimensions such as mobile operators, operating systems, browsers, brands of smartphone, etc. Mobile application APXP allows users to view reports at any time.
Avazu Network manages audience-centric media buying On the basis of real-time bidding. The tracking system is highly transparent, and fully supports clients’ monitoring and optimizing with third-party labels. We cooperate with multiple ads verification companies and data providers so that we can confirm the ads of our clients will not be displayed on the websites with inappropriate content.
Leave a Reply