Traffic.ru Review - The Robust Ad Network for Russian and CIS Markets with Granular Control and Weekly Payouts

Traffic.ru is a robust, full-service advertising network that offers significant flexibility and control to both advertisers and publishers, making it particularly well-suited for the Russian and CIS markets.

For Advertisers: The platform provides advanced campaign management tools, including extensive targeting options and flexible banner rotation settings. Advertisers can choose between CPM (cost per mille/impressions) and CPC (cost per click) payment models. A key feature is the built-in conversion tracking mechanism, which allows for detailed analysis of traffic sources and campaign ROI optimization. The network currently handles over 17 million banner impressions daily.

For Publishers (Webmasters): Publishers have a high degree of control over their inventory. They can set their own prices for impressions and clicks and utilize tools to manage the uniqueness of ad displays. Traffic.ru supports over 25 ad formats, including standard banners, Rich-media, clickunder, and direct link options, ensuring diverse monetization opportunities. Furthermore, the network offers the highly attractive benefit of weekly payouts. The system also includes lists for approving and banning specific ad sources, giving publishers quality control.

Traffic.ru is a highly customizable ad exchange that excels in offering granular management features for maximizing profit and efficiency across diverse traffic types