The Moneytizer Review - Header Bidding Monetization Platform for Mid-Sized Publishers and Global Brands

The Moneytizer is a french company, created in 2014 by Augustin Ory, CEO (Former President and founder of Horyzon Media, sold to PagesJaunes in 2008). His business partner Cyril Clement (Former Development director at Lagardère Publicité) is now COO. The Moneytizer’s goal is to democratize the existing monetizing technologies through a user-friendly platform for publishers.

We developed an algorithm (based on “Header bidding”) which allows us to have more than 50 partners competing for each of your formats. Bidding between partners = not a steady price but a guarantee to have the best revenues for all your formats. Your revenues will then depend on several features:

• The formats you decide to choose for your website;
• The price for which our partners will buy your ad impressions during the competition;
• The season (before Christmas for example, the multiplication of ad campaigns leads to increasing prices because there is more demand);
• Your visitor’s adblockers. Indeed, a certain % of your visitors use adblockers preventing our formats from being displayed. No ad views = no revenues.