Sonobi Review - Programmatic Media's Cutting-Edge Solution for Publishers and Marketers

Founded in 2011 by former publishers, Sonobi is building the proprietary tools and cutting-edge technology that will allow both publishers and marketers to leverage the efficiencies and manage the transition to programmatic media spend at scale.

The way that large buyers purchase media is changing. As brands and agencies begin to bring their own programmatic buying strategies in-house, publishers must prepare themselves to capture these dollars in the most efficient way possible. Buyers are interested in reaching their audience in the most direct way and the publisher’s traditional ad serving solution is not capable of connecting that buyer to their audience in an efficient, transparent, prioritized way. Providing publishers with an agnostic technology platform to give multiple buyers preferential access to their audience in a guaranteed, transparent, first-look environment is the key to defining premium programmatic.

Our sophisticated ad optimization platform enables you to connect with all buyers in the universe of ad networks, DSPs, ad exchanges, ad trading desks and others on the demand side. Because you only want to serve quality impressions at the best price, Sonobi gives you access to data and demand with dashboard-like control so that you can ensure the quality impressions you want at the price you want.

The automated, RTB Sonobi platform reduces costs associated with direct sales. And, when you consider that ad networks and similar methods are costing you money because of typically lower rates and revenues, our technology looks even better.

The Sonobi platform, with its comprehensive data and analytical tools, enables you to choose desirable ad partners and filter out the undesirable. What’s more, publishers can also benefit from the support of a dedicated account manager who can help develop sound strategies, ad optimization and profitable ad partner relationships. At Sonobi, it really is the best of both worlds.

The most of your ad inventory

• Prioritize direct campaigns with our easy to use campaign management interface;
• Automatically deliver the highest paying CPM campaigns from 3rd party and programmatic buyers;
• Ability to utilize CPM and CPC pricing;
• Precisely deliver and distribute of your inventory through frequency capping and impression limits.