RiverTraffic Review - A Global Ad Network With Popunder, Push, and Video Formats Across 180+ Countries

RiverTraffic has been running since 2016, connecting publishers and advertisers across 180+ countries through popunder, push, and video ad formats. 500 million+ clicks processed daily, with an own adserver and RTB solution handling inventory on both sides.

Ad Formats and Commission Types

Four formats run across the network. Popunder and Video Preroll run on CPM. In-Page Push and Classic Push run on CPC. Video Preroll is available only for publishers whose traffic includes at least 25% English-speaking country visitors. All formats support targeting by country, browser, browser language, OS, frequency capping, site/placement blacklist/whitelist, and time scheduling.

For Publishers

Publishers monetize through Popunder (script and direct link) and In-Page Push as the standard formats. Domain approval takes under an hour during working hours. The revenue model is RevShare. Payments go out twice a month — on the 1st and 16th of each month. Minimum payout is $50 for Bitcoin, USDT (TRC and ERC), Paxum, and Capitalist; $500 for Wire Transfer. No hold periods — all earnings are paid on the scheduled date. A 5% lifetime referral bonus applies for each publisher brought into the network.

For Advertisers

Advertisers start with a minimum deposit of $100 for Bitcoin, USDT, Paxum, and Capitalist; $500 for Wire Transfer. Minimum CPC and CPM bids vary by GEO and are visible in the Rates section of the dashboard. Conversion tracking runs through postback, configured with the account manager. A 25% fee applies to balance refunds.

The Weak Point

Video Preroll access requires at least 25% English-speaking traffic — a publisher-side threshold that excludes non-English sites from the highest-CPM format on the platform, regardless of overall traffic volume or quality. Advertisers buying video inventory don't face a comparable restriction on their end.

RiverTraffic publishes its full FAQ with exact payment dates, minimum thresholds, and format eligibility criteria — the kind of transparency that makes pre-signup evaluation faster than most networks allow.