Ripple Review: Cross-Screen Ad Network with Objective-Driven Optimization and Premium Inventory

Ripple is a cross screen ad network platform, as part of the Affle group headquartered in Singapore. Ripple’s holistic approach based on (a) audience intelligence, (b) objective based optimsations and (c) extensive ad unit portfolio has helped it deliver over 100MN downloads of top apps on its platform. Ripple’s core strengths include:

• Direct access to inventory through premium and long tail publisher/developer partnerships;
• Objective Driven Optimizations–through its robust RTB platform connected to leading programmatic supply sources and driven by our in-house ‘Optimizer’;
• Extensive ad unit portfolio including rich media, video, native and banner ads to maximize ROI for app downloads campaigns;
• Scale across markets on Android & iOS.

Already integrated with leading App attribution platforms to ensure easy tracking on developer/marketing dashboards Company Info Ripple is Affle’s award winning cross screen ad network platform. Affle is a pioneer in the field of mobile ads and runs a successful end-to-end Mobile Apps and Mobile Ads as a Service (MAAS) platform. Our leading investors include Microsoft, D2C (NTT DoCoMo & Dentsu JV), Itochu and several other leading strategic & private equity players. Ripple was recently awarded the ‘Technology Company of the Year’ by the Mobile Marketing Association (MMA) at one of its largest events in Asia.