PubMatic Review – Powering Programmatic Advertising for Publishers

PubMatic is a global technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of leading brands and over 40 of the comScore top 100 publishers. Ranked by Deloitte as one of the fastest growing companies in the U.S. Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.

When it comes to the complicated digital ad landscape, we know that a publisher’s focus is on maximizing the value of their digital assets. Our simple, full service programmatic advertising platform gives publishers the power to do just that, with guaranteed and non-guaranteed inventory by monetizing inventory across desktop, mobile, and video.

Publishers have access to over 200 global media buyers, including demand side platforms, ad exchanges, agencies and agency trading desks, and ad networks, through the PubMatic platform, supplemented with customized consulting services that help maximize revenue and grow publishers’ business.

Our platform offers a variety of solutions for publishers, including Private Marketplace strategies and Real-Time Bidding on multiple screens, reach expansion capabilities, robust business intelligence insights, and brand management controls. PubMatic’s ongoing commitment to solving the needs of publishers means that our platform will continue to evolve as the digital ad landscape does.