Improve Digital Review - An Azerion-Owned SSP Built Around Header Bidding and Direct Demand

Improve Digital runs as Azerion's full-scale advertising platform, automating the buy and sell side of digital advertising through two core products. Over a decade in the market, the platform now spans 300,000+ active domains and connects to 60+ demand partners, with brand partners including Dailymotion, The Telegraph, Hearst, Mediamond, and Prisa visible on the partner wall.

For Publishers

Improve Digital Yield is fully managed header bidding aimed at publishers without a dedicated ad ops team — header bidding wrapper and SDKs, hybrid client/server setup, an AI-based optimization engine, Azerion direct demand, layout and viewability optimization, and a proprietary video player bundled in. Improve Digital SSP serves the other end of the spectrum: publishers running their own ad stack who want to compete in the auction directly, with self-service supply and demand, 50+ DSPs running in parallel, curation and data tools through Marketplace, and OpenAPI access for custom reporting. Both web and app monetization are supported.

For Advertisers

Marketplace gives buyers a transparent view into where budgets are spent and what context their ads run in, with measurable outcomes and clear reporting built into the platform rather than bolted on separately.

The Weak Point

Access to either Yield or SSP requires submitting a request form and getting approved before onboarding starts — there's no instant self-serve signup the way smaller ad networks offer. That affects publishers specifically, since advertisers interact with the platform through existing DSP relationships rather than a comparable application gate.

Sixty-plus demand partners running in parallel auction is a meaningfully larger pool than most mid-sized SSPs offer publishers competing for the same inventory.