Dianomi Review - A Native Advertising Network Built for Finance and Business Publishers

Dianomi has been around since 2003, which in ad tech years is practically ancient. The platform carved out a niche in finance, business, and luxury lifestyle advertising and stayed there. Offices in New York, London, and Sydney. Over 320 premium publishers on the network. Eight of the ten largest asset management companies in the world run campaigns here, alongside names like Goldman Sachs, JPMorgan, and Porsche.

Formats and How It Works

Commission model is CPC — pay per engagement, not per impression. Formats cover Native, Display, Video, Podcast, Canvas, Verified CPC, App Download, RSS Feed, and Content Hub units. All cookieless, targeting through editorial context rather than personal data. Publishers monetize across web, app, Apple News, email, and AMP. Campaign management comes as self-serve or fully managed.

Verticals and Reach

Finance, wealth management, insurance, automotive, travel, luxury retail, executive education. Global reach, with depth across Americas, EMEA, and APAC. Five hundred million devices monthly. Revenue share sits at 70% for publishers, with a $10 minimum payout via PayPal.

The Weak Point

Minimum campaign budget for advertisers starts at $10,000 per month. That's a hard cutoff — smaller brands and independent advertisers simply can't get in the door, which keeps the demand pool narrower than it could be.

Publishers running premium finance or business editorial will find the advertiser quality here hard to match at this inventory level.