Criteo Review - A Commerce Media Platform Built on Nearly Two Decades of Shopper Data

Criteo runs as a global commerce intelligence platform, connecting advertisers, retailers, media owners, and agencies through one AI-driven ad system. The company has been training its commerce AI on shopper behavior for close to 20 years — 740 million daily active users, 5 billion product SKUs, and access to data behind more than $1 trillion in yearly sales.

For Advertisers

Customer Acquisition and Customer Retention solutions target shoppers at different funnel stages, while Dynamic Retargeting brings back people who've already shown interest with personalized product ads. Criteo GO is the self-service entry point — AI-trained campaigns that launch in minutes rather than requiring a managed setup. The commission model runs on CPC and CPM depending on the campaign type. Video Advertising and Commerce Audiences round out the performance media toolkit, with audience targeting built on Criteo's proprietary Shopper Graph.

For Media Owners

Media owners — publishers and app developers — access exclusive demand from 17,000+ brands and connect to 60+ third-party DSPs through a single integration. Inventory spans display, in-app, web, mobile, native, video, and CTV. Commerce Audience segments enrich existing inventory using Criteo's commerce signals, and curated demand packages are available for media owners who want higher-yield placement options over raw open-auction supply.

For Retailers

The Retail Media Platform lets retailers monetize first-party customer data and site traffic, with access to 200+ retailers and premium media owners already on the network. Standardized, closed-loop measurement is built in so retailers can track ROI without piecing together data from separate dashboards.

The Weak Point

Media owners and retailers negotiate custom commerce media deals directly with Criteo's team, while advertisers get the more immediate Criteo GO self-service path. That structural split means the onboarding speed depends heavily on which side of the platform a business is entering from.

740 million daily active users and 5 billion product SKUs is the kind of dataset most newer commerce platforms simply don't have time to build yet.