Chartboost (by LoopMe) Review - A Mobile Gaming Ad Network Built Around Developer Transparency

Chartboost (by LoopMe) was built by game developers, for game developers — and that origin story still shows up in how the platform works. No black boxes. Publishers choose exactly which ads run in their app, filter out categories they don't want, and switch between cross-promotion and network monetization at any time. Originally San Francisco-based, Chartboost is now fully integrated into LoopMe following the 2024 acquisition, with chartboost.com redirecting directly to LoopMe's infrastructure.

The commission model is CPM. Ad formats cover Interstitial, Rewarded Video, Rewarded Interstitial, Banner, Adaptive Banner, and Playable ads across iOS and Android. The vertical focus is gaming — mobile games make up the core publisher and advertiser base, though utility and casual apps qualify too. Minimum 250 Daily Active Users required for publisher approval, and apps must be live in the official App Store or Google Play before review begins.

In-app bidding runs across all major mediation partners. The SDK connects publishers to 110+ demand sources and integrates directly with 3,000+ leading apps, including Zynga's full studio portfolio. Transparent reporting covers ad requests, impressions, eCPM, fill rate, and auction data in real time.

Publishers are paid by the last day of the second calendar month following the month earnings accrued — January earnings land by March 31. Minimum payout is $75 for standard transfers, $300 for wire transfers. Payment methods include ACH, PayPal, wire transfer, and cheque.

The weak point is visibility. With chartboost.com now fully redirecting to LoopMe, the platform no longer operates as an independent product — its roadmap, support structure, and development pace are entirely tied to LoopMe's priorities. For publishers evaluating long-term monetization partners, that dependency is worth factoring in.

For gaming publishers who want full control over ad inventory and transparent reporting, the demand depth and format variety here still make a strong case.