Adaround (Adshares) Review – Decentralized Blockchain Marketplace for Programmatic Advertising

Adaround is a decentralised marketplace for programmatic advertising. It is also one of the most advanced blockchain-based projects in the advertising market. The Adaround network is designed to handle issues the digital advertising market has been struggling with over the past years. Due to increasing monopolisation, advertisers and publishers have to face high and hidden fees, lack of transparency as well as censorship. Worse still, these are only some of the issues the market is struggling with. The Adaround network is the answer to many of these problems and may fix what is wrong in digital advertising.

Adaround uses blockchain technology to connect publishers and advertisers in order to let them make direct deals. It is an open ecosystem that allows anyone to start offering ad-related services in a fair and transparent marketplace. Thanks to carefully aligned incentives, everyone can profit from the growth of the platform.

The Adaround open ecosystem is based on a reliable and safe ADS Blockchain, tested to process over 1 million transfers per second. This shows it to be faster than Bitcoin, Ethereum, Bitshares and all other available blockchains. The blockchain the Adaround network is based on is fast enough to serve the worldwide advertising market and handle large volumes of instant micropayments.
Eliminating intermediaries from the advertising ecosystem gives both the advertiser and the publisher many clear benefits. Combined with some unique features, Adaround offers a very interesting set of advantages over traditional digital advertising systems:

• Significantly lower fees (no middlemen = open ecosystem in which publishers and advertisers can make direct deals meaning lower commissions);
• Decentralisation of ad servers and innovation in ad delivery serve to minimise the possibility of ad blocking;
• Almost instant payments — transfers from advertisers to publishers are made automatically every hour;
• Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website;
• New market structure — Real-Time Settlement as a replacement for complicated and expensive Real-Time Bidding;
• Availability for small advertisers — no need for significant funds in order to join the network.