SwitchAds Review: Advanced Real-Time Auction Platform for Maximizing Website Revenue

Founded in 2008, SwitchAds Concepts has grown rapidly due to a relentless pursuit of revolutionary software and unrivalled customer service. Since then, our reputation has been built on a platform of digital excellence, delivered with a focus on providing great customer experiences.

We work with websites at the start of their online journey and sites that are well established. From forums to fan sites, big brands to start ups, they all have one thing in common — they want to increase the amount of revenue their websites generate. If you’ve got a website without advertising, we’re on hand to guide you through the process from start to finish. SwitchAds will help you choose the ad formats and locations to best monetise your traffic. If you’re a publisher with a website running an existing advertising solution and want to open up your advertising inventory to more advertisers, SwitchAds will supercharge your monthly revenue.

SwitchAds makes sure you maximise the value of each and every visitor to your website by auctioning your advertising spaces to the highest bidder. Our premium brand advertisers compete with your existing advertising in a real time auction to win the right to display their advert to your visitors. And the best thing about working with SwitchAds is it’s so easy. Signing up takes just five minutes, and once you’re set up we do all the work on your behalf.

Step 1: Set minimum CPM – You set the minimum CPM you want to achieve for each ad unit and provide us with the ad code from your existing ad solution to serve as a back up.

Step 2: Analyse visitor data – We analyse every visitor to your website and pass this visitor data to our advertising partners.

Step 3: Real time auction – Our premium advertising partners bid in a real time auction for your ad inventory – this process is managed by SwitchAds and takes milliseconds to complete.

Step 4: Ad is displayed – If one of our advertisers offers a price above your floor price and your existing advertising providers price, then their advert is displayed. If not, an advert from your existing advertising provider is displayed.